Internet Marketing
Issues/Ideas surrounding Internet marking (the marketing of your internet site)
- Domain name choice
- Internet Marketing Research - results general or specific using focus groups, inerviews, statistics, online or paper or phone surveys, etc. Example company www.forrester.com, www.adknowledge.com, www.jup.com
- Web Design good effective design attracks, keeps customers
- E-Mail Marketing Campaign - bulk mailings or personalize direct e-mail. examples: www.boldfish.com, www.eletter.com, www.messagemedia.com, www.digitalimpact.com, www.247media.com, www.econtacts.com. Some sites let registers people who explicity choose to recieve offers, exmaple: postmasterdirect.com , yesmail.com
- Translation for other languages. example - www.altavista offeres free text and web-site translation service.
- Promotions - offer promotions on website, or through direct contact (email, mail) Some solutions already available to provide repeat customer points programs- example: netcentives.com .
- Coupons - offer discounts/coupons. Can do on website or direct contact. Or can use coupon service websites example: www.directcoupons.com, www.coolsavings.com.
- Advertising: can purchase advertising, example at Yahoo.com. Can become a "sponsor link" at a portal such as Yahoo so when searching can appear at top.
- banner advertising - graphics, small billboards on other websites or pop-ups at those sites. Sites dedidcates to banner advertising: www.adbility.com, www.bannertips.com
- Pricing models -
- CPM - cost per thousand of visits
- Pay-per performance fees:
- Pay-per-click: pay host by # clicks to your site
- Pay-per-lead: pay host for every lead generated from advertisement
- Pay-per-sale: pay host for every sale resulting from a click-through.
- Swap - trade space with another company
- You sell space on you own side - www.valueclick.com, www.doubleclick.com
- Webcasting and Interactive Advertising: simulates television type marketing offered typically off of your website. Timed events (can replay).
- Partnerships
- Search-Engine Registration
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