Data Mining

• analyze information collected from visitors
• uses algorithms and statistics to find patterns in data gatherd from customer visits.
• can be used to infer a "behavior" of customer.
• Patterns can be used to tell you how to improve your site, what is of interest, how to design or market.
• Company with CRM services and products; www.datadistilleries.com , www.egain.com, www.oracle.com, www.siebel.com
• Many portal collect infomation about users to tune advertisements, etc.

Log-file Analysis

• used to keep track of visitors, like visitors location, IP address, time of visit, frequency of visits.
• May use Cookies to provide this infomation.
• Some solutions available or can program yourself. www.webtrends.com

Customer Registration

• Ask customer or require to register.
• Will get details like email,etc that can use in marketing.

Personalization

• Here offer user personalization service, like customize website, greetings, setting up the look of their port (myYahoo.com)